World forests 'being flushed down the toilet'

This article title really caught my eye!

Euractive.com reports that the Worldwatch Institute states that "As global population grows and access to sanitation improves, the world's forests are "under assault" from paper companies competing to respond to growing consumer demand for toilet tissue, the only paper product that cannot be recycled after use. Steadily increasing demand for toilet paper in developing countries is a critical factor in the impact that toilet paper manufacturers have on forests around the world."

This is a factor I had never considered until now - 6 billion people - a lot of paper!